ThaiBev brews Beer Chang, a pale lager. Chang is the Thai word for elephant, an animal with cultural and historical significance in Thailand. The logo features two elephants facing each other.Chang is brewed at 6.4% abv for the local market. It is 5% abv for export. The two "versions" are in fact very different, the export a 100% malt beer, while the Beer Chang sold in-country is brewed with rice.In 2004, the company introduced Archa beer, at 5.4% alcohol by volume (abv). Archa won a gold medal at the 2007 Australian International Beer Awards(AIBA).In 2006, the company launched Chang Light, 4.2% abv and Chang Draught in bottles, at 5% abv.ThaiBev’s flagship brand Chang Beer has won a Gold Quality Award three times in the Beers, Water & Soft Drinks category at the World Quality Selections, organized each year by Monde Selection.

 

In December 2000 Carlsberg and Chang established a 50/50 joint venture, Carlsberg Asia, to create a significant brewing company in Asia. The Carlsberg influence can be seen in the typography of the 'Beer Chang' logo, which resembles the classic 'Carlsberg Beer'. In 2005 Carlsberg pulled out from the venture and terminated licence agreement with Chang. Because of non-fulfilment of contractual obligations, resulting in Chang claiming US$2.5 billion in damages.A final settlement of US$120 million was subsequently paid by Carlsberg.